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NON STOP PEOPLE RENEW ITS

Channels Distribution - July 2017

Non Stop People has revolutionized its programming, launching new content and formats of its own with the aim of reaching its audience and followers, and better adapt to new cross-platform consumption.

The channel, which already has more than two years of broadcasting, has renewed its TV guide as part of a new strategic vision of the company aimed at digital transformation and improves the viewer experience.

The chain continues to rely on its own production with new formats that complement the already established magazines "El Hub", "Xtra!" and "Good Morning People" and which are characterized by their short duration, no more than 15 minutes, and Its more defined theme oriented to a young audience in tastes and ways of consuming entertainment.

Specifically, the chain launches nine new thematic formats each led by experts in each field: "Non Stop Fashion Week", fashion and trends program presented by Flora González; "Fan People" space dedicated to the phenomenon fan and its protagonists led by Antonio Lleida and Cristina Plaza; "Não Te Pares", focused on exercise and healthy life guided by Álex Lamata; "Stories of the Pop", monographic about pop rock artists told by Manolo Fernández; "X-People", all the news about extreme sports by Casilda Aguilera and Alberto Arruty; Or "Gastrolab", a space of radical and easy-to-prepare cooking recipes with the cook May Cons. To these are added, "Screens" in which Carmen Corazzini reviews the billboard with expert collaborators like Manuel Velasco and "Sounds" where Ingrid Sunyer analyzes the trends in Spotify or Apple Music and comments on the best music videos. In addition, the channel will count weekly with acoustic concerts of 15 minutes of new groups and bands already known in "Sessions".